Currently the holy grail of website analytics, Google Analytics is a tool that every digital marketer relies on. While the company’s continuous upgrades of the product can leave end users frustrated, it remains to be the best free tool for tracking how users interact with your site.
Whether it’s tracking inbound keywords, conversion funnels, advertising performance, demographic data, or more: Google Analytics is the tool for you. Anybody that has a site needs to install it immediately.
Head over to the Google Analytics site to learn more.